Interactive elements are another great feature to implement on your site, particularly if you want to do more to keep users engaged. Interactive elements are any element on your site that users can directly interact with and alter. On top of their individual uses, photos and videos are simply useful for diversifying the layout of your site, making it less homogenous and breaking up walls of text. To ensure that your site is mobile-friendly, the best approach is to use responsive design. Responsive design enables your site to adjust to fit the screen on the device where it appears. So, a page will be structured differently on a phone than on a computer. Did you know that 83% of users expect sites they visit to load in three seconds or less?

You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data. Our 2024 State of Marketing Survey found that Social media is the highest-return marketing channel and will see the most growth in 2024. The more you can do to establish and develop relationships with your audience, the more likely they’ll be to engage with your content. Check out these five examples of content you can use to deliver exceptional value to prospects and help you rank higher in search, too. They interrupt our focus and take us away from our journey of finding content that is actually useful. “It’s just like a five-minute video about plastic and aluminum, and it’s doing incredibly well because it’s about storytelling,” she says.

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For example, if your main business objective is to build brand awareness, your marketing goal might be to reach X-number of social media followers in the next six months. The entire premise of content marketing is to provide valuable content to your audience. So while CRO is important, it’s not something you do right from the get-go. Focus on using the other internet marketing strategies to drive more traffic to your website first before you even consider running split tests. Watch the video to learn how to create a winning digital marketing strategy.

• When WordPress encountered issues getting companies to sign up for their enterprise deal, they turned to Directive.
• This is where dedicated marketing analytics platforms, like HubSpot, come in handy.
• With digital marketing, you can see the exact number of people who have viewed your website’s homepage in real time by using digital analytics software available in marketing platforms like HubSpot.
• Finally, choose the social media platforms where your target audience is most active.
• If you struggle with finding the best keywords for your website, Google Keywords Planner is an excellent tool for you.

Top Digital Marketing Agencies in the United States 2024:

Adding a unique touch to the site’s natural sauce hue of Jasper are fiery icons and images, enhancing the site’s visual content. A bold Contact feature is visible and pinned to the homepage, serving as the site’s online communication channel. The Raspberry Pink color stands out as the site’s predominant color, visible as the background color for multiple CTA buttons and unique sections. This article explores the 40 best award-winning website designs you can use as inspiration to design your own site. In-depth guides and videos about the platform, our services, and how to get started.

Transform your ideas into high-quality AI generated images in a click and get creative by customizing the style. Blend animations and Background Scroll Effects for a more engaging user experience. Iconic stroller brand Bugaboo is the Webby Awards 2020 Winner of the best shopping website. With the use of interaction and a clean and simple design, the Bugaboo website is all about offering a seamless online shopping experience. Celebrating the museum’s best art collections and exhibitions, the Pennsylvania Academy of Fine Arts website is the Webby Awards winner of the best school website in 2020.

Another approach that we see becoming a standard is gender-neutral web design, which we already see being adopted more universally. Women buy power tools and men buy skincare, but it’s easy to default to societal assumptions without thinking. https://brainwebdesigns.com/ Webflow has our own reference for inclusive language that we use to guide all our written output, and we have made it publicly available as part of our brand design system page. Language guidelines can be a useful feature to add to any company website. Fifty-three million people in the US alone live with disabilities, and everyone experiences situational disabilities at some point in time.